The American Dream Essay - 834 Words

The American dream is a rhetoric of hope and mobility to reach the heights of economic sustainability that you wish to achieve. The idea is that the amount of effort you put forth will emanate the amount of success you can produce as a byproduct of American society. This concept however couldn’t be further from the truth, as many have tried to work up for years but only got slightly better at best then they say what they were nearly a decade ago. Many researchers have demonstrated that not only has the American Dream often times been influenced by our socioeconomic roots, but that to progress out of it is like a dime in a dozen. Since education provides students the material to move onto the larger job industry, and because the disparity between high school graduates and college graduate has increased so drastically, Americans are clamoring for college now more so than ever before. Student debt has been an issue that has kept many Americans in the lower end of the social clas s spectrum to miss out on utilizing college resources. Many financial aid programs have been established to attempt to decrease this tendency, particularly the Pell grant having the most success. Unfortunately, despite the initial success of the Pell grant program, it still has its limitations on how much help it can provide to underprivileged students. An incentive based scholarship program such as the Performance-based scholarships where attendance rates, passing classes, and student involvementShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

William Shakespeare s A Midsummer Night s Dream, And...

William Shakespeare is arguably the greatest playwright of modern Western civilization. He wrote 37 plays in his lifetime, all of which have some varying degree of fame, such as Macbeth, Romeo and Juliet, A Midsummer Night’s Dream, and Twelfth Night. Although he has been dead for 400 years, these pieces are still being read and analyzed under scrutiny today. One of the plays that seems to get the most attention is Hamlet. Much of the diction uses double entendre which causes much dispute among critics, and because of this there have been many elements of this play that have been put under a very fine microscope. One of these is the main male characters’ treatment of the women in the play, Gertrude and Ophelia. It is very apparent from the very beginning that on the surface the characters Polonius, Laertes, Claudius, and Hamlet think very little of these women as people, often citing sexual references in a few different ways directly in front of them with total disregard for their feelings, yet they also show true compassion toward them and seem to care for their well-being. These women provide much more, however. Ultimately it can easily be said that, based on the evidence, the entire reason for Hamlet’s, as well as the other male character’s, motives have to do directly with the influence these women have on them, so in many ways these women are responsible for the entire outcome of the play. Though they may appear on the surface to be one-dimensional characters, GertrudeShow MoreRelatedWilliam Shakespeare s Twelfth Night1502 Words   |  7 PagesThe very ï ¬ rst word following the dramatis personae in the text of William Shakespeare s comedy, Twelfth Night, or What You Will, is Music. The first thing that playgoers hear at the beginning is music. This music is being played for a duke, a powerful lord residing over the setting of all the characters. He is surrounded by other lords and his attendant, Cu rio. The duke, Orsino, cannot help but comment: If music be the food of love, play on, Give me excess of itRead MoreWilliam Shakespeare s A Midsummer Night s Dream And Fool1401 Words   |  6 Pagesworks of William Shakespeare. While their individual personalities and functions differ from play to play, the reoccurrence of the Shakespearean fool suggests that fools serve as an important institution of the Shakespearean stage. But what is the role of the Shakespeare’s fools in his works? And how do particular characteristics about these fools help them achieve this purpose? Through an in-depth analysis of Shakespeare’s arguably two most famous fools, Puck (Robin Goodfellow) from A Midsummer Night’sRead MoreWilliam Shakespeare s Influence On The Course Of World History1440 Words   |  6 PagesWaldo Emerson, a famous essayist inspired by Shakespeare’s works. William Shakespeare was a renowned author, poet, actor, and playwright. He has contributed to many components of life today such as; founding modern English language, contributing to literature, contributing to modern theater, and contributing many of his works to modern English. William Shakespeare has greatly impacted the course of world history. William Shakespeare was believed to be born on April 23,1564, in his hometown of Stratford-upon-AvonRead MoreThe Main Beneficiary In Shakespeare’S Will Was Susanna,1256 Words   |  6 Pagesrelationships. From this it is easy to gather that Shakespeare adored Susanna and loved her dearly. Had he not adored her, she more than likely would not have been mentioned in his will as often as she was and he would not have written plays based on her. William Shakespeare is credited with writing several plays throughout his lifetime. Some are certainly more well known than others. Shakespeare wrote comedies such as Tempest, Twelfth Night, and Midsummer Night’s Dream. Some examples of his tragedies includeRead MoreWilliam Shakespeare s English Literature Essay1667 Words   |  7 PagesWilliam Shakespeare has been best known for his poems, plays and masterful piece of writings in the English language. He has been referred to as the England s national poet and the Bard of Avon. He produced over thirty eight plays, hundred fifty four sonnets, five poems, and more verses. Shakespeare s plays consist of mainly tragedies, comedies and histories which are regarded as one of the best in those genres. The plays, the poems, and the sonnets have had a significance influence in EnglishRead MoreSatire : The Fundamental Function Of Satire1644 Words   |  7 PagesPrior to this, the early part of the seventeenth century in England saw the rise of a realistic mode of comedy based on a satiric observation of contemporary manners and customs. Its purpose was didactic: to expose the shortcomings and folly of soci ety s ways. Comedy during the Renaissance was attributed to Cicero, according to Jonson in Every Man Out of his Humour (1599). It was an imitation of life and an image of truth. [7] Following this, the late nineteenth century offered farce as the comicRead MoreWilliam Shakespeare Biography Essay1691 Words   |  7 Pageswas Shakespeare Biography? Who was William Shakespeare? Where was he born? Where did he go to school? How did William Shakespeare live his life from the beginning to the ending? William Shakespeare’s life became a great mystery with lack of evidence to support any findings. His schooling, his family and parents will be revealed in my paper. Who were William Shakespeare’s parents? The parents of Mr. Shakespeare were John Shakespeare and Mary Arden Shakespeare. Mary Arden married William ShakespeareRead MoreWilliam Shakespeare s Sonnets : The Greatest Of All Love Poems1465 Words   |  6 PagesWilliam Shakespeare’s sonnets are considered the greatest of all love poems. The collection contains 154 poems portraying themes of love such as beauty, lust, and estrangement. First published in 1609, these works have remained a popular subject in the world of literature for centuries to come. â€Å"Shakespeare has completely dominated the English-speaking state over the last four hundred years.† When thinking of Shakespeare, his famous plays such Hamlet and Romeo and Juliet are usually the first toRead MoreHow Shakespeare Impacted The British History?1851 Words   |  8 PagesWasemiller 19 February, 2015 How Shakespeare Impacted the British History? Shakespeare’s influence on the British culture in the 21st century remains unwavering. â€Å"Although William Shakespeare is viewed as the quintessential English writer, Shakespeare’s poems and plays have altered the course of European and World literature. The shadow that William Shakespeare has cast over the world has influenced artists, poets, philosophers and thinkers.’ (William Shakespeare- Biography, n.d.). Because of himRead MoreModern-Day Adaptations of Shakespearian Plays3263 Words   |  14 Pages Two Shakespearian plays that have been adapted many times are A Midsummer Nights Dream and Hamlet. Both plays deal with the difference between reality and the semblance of reality and the madness that can occur if we confuse the two. While A Midsummer Nights Dream deals with the reality-distorting drug known as love, Hamlet is about accepting artifice for reality. Two interesting adaptations of A Midsummer Nights Dream are the 1999 film directed by Michael Hoffman and the issue by Neil

Hydrogen vehicle Free Essays

The riots are still raging In the streets and gas prices are $200 a gallon. It has been 15 days since we have been told that there Is no more fossil fuels. Our civilization Is at the tipping point; Like I said there is violent riots in the streets the lights are not turning on and neither Is the water. We will write a custom essay sample on Hydrogen vehicle or any similar topic only for you Order Now My mom tells me it’s like this because when she was a kid everyone abandoned the Idea of â€Å"clean energy† because they were told that scientists figured out how to clean up the pollution. No one thought of when we were going to run out fossil fuel and now e have. We need a new source of power, a clean and unlimited reserve of energy, hydrogen. Hydrogen Is a clean and unlimited resource. Hydrogen Is a completely clean resource, when used in cars it’s only emission is water vapor and heat. Hydrogen is virtually unlimited when hydrogen runs out our universe will have ended ( most likely one hundred trillion years) years from now. Hydrogen is extremely efficient, it is 3 times more efficient than gasoline. You can get 480 miles a tank with the Toyota FICHE. From coral you can make it all the way to San Diego, CA and go another 156 mi on one tank. Some argue that hydrogen is very flammable and can explode. Those that argue this are 100% correct but it is not any more flammable than the gasoline in your car right now. Hydrogen is only $1. 80 gallon and 3 times more efficient than gasoline. You would be paying half the price of gasoline and going 3 times as far. Hydrogen would be saving you a lot of money for family trips or Just every day getting around and doing errands. Hydrogen fuel cells would be saving people money and time used filling up the tank. Hydrogen fuel is extremely efficient and will be getting people around everywhere. How to cite Hydrogen vehicle, Papers

Mobile Apps in Healthcare

Question: Write about theMobile Apps in Healthcare. Answer: Digital revolution is sweeping across the world at an alarming speed. Within the last few years, the technology was limited to some few sectors of the economy like communication and media. Recently, digital technology has taken over almost every sector. Almost all the industries have embraced the technology with passion (West, 2013). Apparently, it has changed how things happen or even done. Some activities that used to take months to be accomplished now takes less than a minute. People are currently operating their activities at the comfort of their homes just at the touch of a button, thanks to mobile apps. Mobile apps are easy to use and require no technical learning making it user-friendly (West, 2012). Firms and businesses are developing mobile apps that enable them to serve their customers better and with increased efficiency. Health care industry too is not left behind and has seen growth in mobile use apps. The apps are used for various purposes in the healthcare sector. Besi des, different health care providers have varied types of mobile apps designed for different purpose. Therefore, this paper seeks to examine the use of mobile apps in healthcare, its impacts and even some of the commonly used mobile apps. Healthcare apps supported by iPhone, iPod, Android and even Blackberry come in different categories. QxMD Calculate is an example of health calculates and comes handy in decision-making. Ambulatory App is another essential app that helps the physician in tracking and keeping the patient's data from the first visit to the last. Neuromind is the highly ranked app by the neurosurgeons (Heron, Smyth 2010). Just but to name a few commonly used apps in healthcare. It is even more amazing to note that health centers quickly embrace the use of Mobile Apps. John Hopkins Hospital which is one of the most prestigious and renowned hospitals in the world even went ahead to developing its own mobile App (Heron, Smyth 2010). The app has various functions both usable by the patients and health practitioners. The app helps physicians in John Hopkins to diagnose the various types of sleep disorders without any confusion. Similarly, the Hospital also has the John Hopkins ABX Guide, which is a mobile app that allows individuals to search for information concerning treatments and medications on various diseases (Heron, Smyth 2010). One uprising fact about the app, it has the capabilities to provide such important dosage descriptions; medical prescriptions, drug side effects, and how the medications behave. Evidently, with the increasing number of people in the world innovations are also increasing. Mobile apps not only work for healthcare services limited to hospital settings, but also in the business world (Heron, Smyth 2010). Insurances concerned with medical and matters of life use mobile apps in their activities. MetLifes Infinity App is a mobile insurance app that patients can use at their comfort to apply for insurance cover, check status or even complain. Through the app, one can put the birth certificates, medical and financial documents in a secure way into the cloud (Heron, Smyth 2010). Doctor on Demand App and the ZocDoc App helps an individual to search and video chat with a doctor from wherever they are. In case, someone feels a slight change in her well-being, the app enables him or her to simply search for the doctor and share the complications without having to visit the hospital l (Henze et al. 2011). Therefore, Mobile apps have varied applications within healthcare setting Mobile apps have several influences on the healthcare industry. There are both positive influences and negative impacts. However, the positive impacts seem to outweigh the negative impact that is why we are experiencing the widespread use of the apps in the industry. Since health is the most concern for every individual and every sector, it will ensure that it stays on top always to provide quality services to the users. What has contributed so much to the widespread use of mobile apps is the encroachment of the smartphones in the market (Free et al. 2013). It becomes easier to install the apps on the phones. In fact, the phones can hold several apps at a go. Besides, there has been an increasing concern for health. People have become much concerned about their health issues. Thus, they constantly want to seek for information at their comforts; since others would shy off from confronting a health practitioner, and share their health woes (Boulos et al. 2011). For instance, the Breast cancer Diagnosis Guide is a mobile app that helps cancer patients monitors their conditions. Smartphones come handy and sort them with much ease. A fact is that, currently, there are several health and fitness apps in the industry. These apps are somewhere beyond ninety-seven thousand (Henze et al. 2011). It is estimated that by the end of this year, the Health mobile market revenue will be worth more than twenty billion US Dollars (Henze et al. 2011).. The widespread use of mobile apps has gained its immense popularity due to their enormous use in the industry. Thus, its need in healthcare settings manifests itself in four main categories. One is that they are required in communication (Henze et al. 2011). Mobile apps have communication capabilities. Health practitioners can hold conferences by the use of such mobile apps. It thus helps them reduce movement and even multitask. One is only required to touch a dial and talk with another health provider who might be several kilometers away. In addition, one can still send text messages, emails, and video chats through this app (Henze et al. 2011). The apps also help in the hospital information managements. They provide a good basis for electronic health records. In this case, a hospital secures a site for storing the information in the cloud, which they can efficiently manage without the fear of losing the information. In addition, it provides for storing information in varied forms i ncluding pictures. Thus, clinical and laboratory information can be well managed with these apps (van Velsen et al. 2013). Mobile apps also act as the sources of information. One can access eBooks and other important sources of information from the Internet through the application (Henze et al. 2011). Hence, a medical practitioner can do some medical literature study by using their phones. Uptodate Mobile App helps clinicians with current literature and references on diagnosis of various diseases for the young and elderly people (van Velsen et al. 2013). From the app, a practitioner can clarify medical guidelines as well as a reference or getting references to drugs. It is also necessary to note that, mobile apps contain some clinical software applications (Henze et al. 2011). These applications are very important for clinicians in the diagnosis of diseases. ISABEL Mobile App is highly appreciated for its diagnostic capabilities (Silow-Carroll et al. 2013). Sometimes the diagnosis o f certain diseases might not be clear to the clinician, but with the app in place, the work is made easy. Besides, this software contains medical calculators. The advantages of the mobile apps in the healthcare settings are paramount. One of the top most advantages of the mobile apps in the healthcare setting is the increasing of the social networks. For those medical practitioners like doctors and physicians working in different regions, these apps help them stay connected. One can therefore, share precious information with another through these apps with great conveniences (Heron, Smyth 2010). Mobile technology also helps medical personnel reach out to various people. With the app, they can share medical information and even give prescriptions to a patient who is several miles away. Increasing patient independence is another notable advantage of the apps (Steinhubl et al. 2013). With the apps in the phone, patients can easily acquire necessary information that helps them manage their conditions on their own. Hence, they do not need to travel to hospitals for their conditions to be checked by the doctor. The apps provide patients with in formation concerning signs and symptoms together with what needs to be done when they observe such signs. Its advantages on reducing the cost of healthcare also cannot be underestimated. Mobile apps help the patient save time and energy of seeing the doctors and nurses at the hospital (Silow-Carroll et al. 2013). Patients thus save money of traveling to the hospitals and long hours of staying in the queues by just talking to the doctor through the app. In that case, the patients save money on fuel and time, which they can use to perform other important tasks. On the other hand, hospitals can also save money and resources by having few numbers of patients visiting the hospitals (Adesina et al. 2011). Those patients whose conditions are worse and require the doctors examination visits the hospital. Thus, mobile apps increase efficiency in offering services at the heath care settings and consequently improve the patients conditions. Like any other good innovation, the use of mobile apps also comes with some challenges. Even though the advantages of mobile apps outweigh the disadvantages, it is important to examine and determine the worth of its harm. The biggest challenge of mobile apps is the privacy issues (Adesina et al. 2011). Medical specialist and critics of the apps questions the privacy concerns. It is perceived as though the apps require some control on their use. Hospitals require some laws to control the use of mobile apps. It becomes a challenge for patients who would wish to keep their health status in secret. Some would not like their bosses or family members like spouses to know their health status, which may affect their relationships. Hence, lack of protection, monitoring, and control in the use of the mobile apps affect the privacy of users, which leads to worries and discomforts. Another essential disadvantage of the mobile apps is that it divides people along the lines of social and economic status (Henze et al. 2011).. As much as the technology is increasingly becoming sophisticated, some individuals still do not have access to smartphones. Thus, they cannot access important information shared by those who possess such sophisticated phones. The divide is increasing, and soon it will lead to health care disparities. Apart from privacy concerns, security issues also affect the use of mobile apps (Avancha et al. 2012). Since, patients can use their apps freely through texting, sharing emails and photos; some people with malicious intention can intercept the process. The information then lands in the wrong hands leading to severe problems. Issues relating to terrorism may intervene and take advantage of medical information to carry on their malicious acts. Hence both the patient and the nation becomes at high risk of attack. Besides, there is a lack of information control (Ozdalga et al. 2012). Such apps enable anyone to access any information. Therefore, some vital inform ation that needs to be in the hands of only the health practitioners finds their way into the hands of the patients. Such information may lead to harm. Also, increased freedom of information enables patients to prescribe medicine on their own, which may harm their health and even risk lives. Therefore, mobile apps have several important uses in the healthcare settings. They are useful in storage and management of information, communication, and resources for information and used as clinical software apps. With all these features, the apps have myriad advantages to both patients and the healthcare practitioners. It reduces the cost for patients, improves health conditions of patients, and increases social networking as well as increasing the medical services efficiency. Besides, there is always the other side of the coin. Mobile apps have a detrimental effect on peoples privacy, safety, and security. It exposes individual information to other parties. Thus, people become vulnerable to information getting into the wrong hands. However, considering the two contrasting effects of mobile apps, the advantages seem to outweigh the disadvantages. That is the reason its use is increasing rapidly. The developments of new apps occur every day. References Adesina, A. O., Agbele, K. K., Februarie, R., Abidoye, A. P., Nyongesa, H. O. (2011). Ensuring the security and privacy of information in mobile health-care communication systems. South African Journal Of Science, 107(9/10), 26-32. Avancha, S., Baxi, A., Kotz, D. (2012). Privacy in mobile technology for personal healthcare. ACM Computing Surveys, 45(1), 3:1-3:54. doi:10.1145/2379776.2379779 Free, C., Phillips, G., Watson, L., Galli, L., Felix, L., Edwards, P., Haines, A. (2013). The effectiveness of mobile-health technologies to improve health care service delivery processes: a systematic review and meta-analysis. Plos Medicine, 10(1), 1-26. doi:10.1371/journal.pmed.1001363 Heron, K.E., Smyth, J.M. (2010). Ecological momentary interventions: incorporating mobile technology into psychosocial and health behavior treatments. British Journal Of Health Psychology, 15(1), 1-39. doi:10.1348/135910709X466063 Applications.International Journal Of Telemedicine Applications, 1-11. doi:10.1155/2008/417870 West, D. (2012). How mobile devices are transforming healthcare. Issues in technology innovation, 18(1), 1-11. Boulos, M. N. K., Wheeler, S., Tavares, C., Jones, R. (2011). How smartphones are changing the face of mobile and participatory healthcare: an overview, with an example from eCAALYX. Biomedical engineering online, 10(1), 24. Henze, N., Pielot, M., Poppinga, B., Schinke, T., Boll, S. (2011). My app is an experiment: Experience from user studies in mobile app stores. International Journal of Mobile Human Computer Interaction (IJMHCI), 3(4), 71-91. Van Velsen, L., Beaujean, D. J., van Gemert-Pijnen, J. E. (2013). Why mobile health app overload drives us crazy, and how to restore the sanity. BMC medical informatics and decision making, 13(1), 23. Steinhubl, S. R., Muse, E. D., Topol, E. J. (2013). Can mobile health technologies transform health care?. Jama, 310(22), 2395-2396. Ozdalga, E., Ozdalga, A., Ahuja, N. (2012). The smartphone in medicine: a review of current and potential use among physicians and students. Journal of medical Internet research, 14(5), e128. Silow-Carroll, S., Smith, B. (2013). Clinical management apps: creating partnerships between providers and patients. Issue Brief (Commonw Fund), 30, 1-10. West, D. M. (2013). Improving health care through mobile medical devices and sensors. Brookings Institution Policy Report, 10, 1-13.

American Women and the American Revolution

Seven Faces of Persuasion Essays

Seven Faces of Persuasion Essays Seven Faces of Persuasion Essay Seven Faces of Persuasion Essay Essay Topic: Persuasion Chapter 1 notes Seven Faces of Persuasion- Interactive media – media in which the receiver is able to actively participate in the communication process. Cultural diversity – the increasing numbers of persons from other cultural backgrounds, races, ethnicities, sexual preferences, educational levels, political and religious beliefs, etc. Propaganda – set of messages designed to influence large numbers and warns that it is selective and that it â€Å"†¦presents facts selectively in order to†¦produce an emotional rather than a rational response to the information provided†. Advocacy – to promote a given belief or course of action. â€Å"arguing on behalf of a particular issue, idea, or person. † Response-ability – your ability to wisely and critically respond to the persuasion you encounter and to make wise choices and ethical decisions when you both process and craft persuasion. Doublespeak – NCTE defined as deliberate miscommunication and which the American Heritage Dictionary defines as â€Å"evasive, ambiguous, high-flown language designed to deceive. Scam – A fraudulent business scheme- a swindle. To deprive by deceit† The typical scam relies heavily on persuasion first in convincing the person to be scammed that the persuader or scammer is credible or believable. Identity theft – Most commonly accomplished by phishing or representing oneself as a trustworthy financial institution in order to gain sensitive information that can be used to masquerade as someone else. Self-protection – Rhetoric Aristotle defined rhetoric as â€Å" the faculty of observing in any given case, the available means of persuasion. † Artistic proof the choice of evidence, the organization of the persuasion, style of delivery, and language choices. Inartistic proof – includes things not controlled by the speaker, such as the occasion, the time allotted to the speaker, and the speaker’s physical appearance. Ethos – The sources credibility, the character of the speaker. Pathos – emotional appeals, usually found in the kinds of colorful language and imagers used by the persuader or in the emotional level of evidence cited. Logos – using logical or rational appeals. Aristotle defined this as a persuasive tactic as well as the use of statistics on behalf or against a given policy of government or a brand or other issue. Common ground – Shared beliefs, values, and interests between persuaders and persuades that could be established by all of the tactics. Enthymemes – defined as â€Å" a form of argument in which the first or major premise in the proof remains unstated by the persuader and, instead, is suppli9ed by the audience. † Identification – Burke believed that if receivers feel they are being spoken to in their â€Å"own language† and hear references to their own beliefs and values, they will develop a sense of identification with the persuader, believing that the persuader is like them. Co-creation – this definition implies that persuasion requires intellectual and emotional participation between both persuader and persuade that leads to shared meaning and co- created identification. Self-persuasion – (ELM) Elaboration Likelihood Model – is a theory that serves as an organizational model of persuasions and has resulted in significant changes in the way theorists view persuasion. Central information processing route – one of two routes taken from the ELM, the receiver consciously and directly focuses on the persuasive communication while mentally elaborating on the issues and actively seeking more information. This requires significant effort on the part of the receiver. Peripheral information processing route – one of two routes taken from the ELM, information may be processed almost instantly or just by the senses, without direct focusing on or researching of the decision. SMCR model : A source (S) (or persuader), who or which is the encoder of the message. The code can be verbal, nonverbal, visual, or musical, or in some other modality. A message (M), which is meant to convey the source’s meaning through any of the codes. A channel (C), which carries the message and which might have distracting noise. A receiver (R) (or persuade), who decodes the message, trying to sift out channel noise and adding his or her own interpretation. Influence – refers to the ways in which some kinds of things alter a person’s attitude or behaviors. Coercion – another form of influence, always uses some level of force-physical or psychological- to gain compliance. Propaganda – is also another form of influence-usually psychological versus logical. Hugh Rank’s model of persuasion – this gives four major persuasive strategies and six associated tactics frequently used by persuaders which critical receivers can identity. 1. Intensify their own good points 2. Intensify the weak points of the opposition 3. Downplay their own weak points 4. Downplay the good points of the opposition The six tactics are: Repetition, association and composition to intensify their own good points or the bad points of the opposition Omission, diversion, and confusion are used to downplay their own bad points or the good points of the opposing brands, candidates, causes, or ideologies.

Human Resource Management in Context Essay Example | Topics and Well Written Essays - 2250 words

Human Resource Management in Context - Essay Example The review of the literature related to this subject has revealed the following problem: the criteria on which the recruitment and selection policies are based can be highly differentiated across organizations. In practice, this means that the decisions of HR managers in regard to these activities cannot be controlled either in regard to their credibility or in regard to their reasoning. The values and the rules applied in each organization are critical, at the level that they can set the limits of key organizational practices, such as the recruitment and selection practices. 2. People resourcing and business environment 2.1 HR planning – overview and key characteristics The first step for developing an effective HR strategy is to secure that the whole process will be carefully designed. HR planning helps HR managers to secure the success of their decisions. According to Rahman (2010) HR planning is a demanding process. Errors during the development of a firm’s HR plans could result to severe problems in regard to employee performance and communication (Rahman 2010). For eliminating the chances for such failures, Rahman (2010) suggests the gradual development of HR planning. It is suggested that the process should incorporate three key phases: ‘the quantitative HR planning, the qualitative HR planning and the planning of personal actions’ (Rahman 2010, p.158). The quantitative HR planning focuses on the identification and the evaluation of the needs of the organization in terms of the number of employees (Rahman 2010, p.158). The qualitative HR planning refers to the attitudes of employees and the nature of the tasks assigned (Rahman 2010, p.158). The issues of time and space, as related to the HR needs of a particular organization are addressed through both the above processes (Rahman 2010, p.158). Another critical part of HR planning is the planning of personal actions (Rahman 2010, p.158), a process that focuses on the transformati on of ‘actual performance into the target performance’ (Rahman 2010, p.158). From another point of view, the HR planning can be used for making the connection ‘between recruitment/ selection strategies and the organisation strategies’ (Millmore 2007, p.286). In other words, HR planning verifies the relationship between the recruitment/selection processes and the business environment. Amos et al. (2009) note that HR planning does not focus solely on the needs of the organizations in terms of staff but also on the philosophy and values on which the recruitment of the staff would be based (p.99). According to the above view, HR planning defines the framework used for the recruitment and selection processes (Amos et al. 2009). Moreover, HR planning should be developed using specific criteria: a) the rules on which various HR processes will be based, as decided by HR planners, should be flexible enough so that they can be changed if necessary (Amos et al. 2009), b) the structure of HR plans should be also open to changes; this means that HR planning should set alternatives, available in cases of emergent organizational needs or of unexpected pressures in local or the global market (Pravin 2010). In regard to the above, Amos et al. (2009) note that rules are necessarily included in all HR plans. It is noted that these rules help

Human Rights Research Paper Example | Topics and Well Written Essays - 1500 words

Human Rights - Research Paper Example This paper provides a brief detail of them along with human right practices in different nations. Introduction The concept of human rights was first introduced to the world by United Nations Charter in 1945 (Freeman, 2011, p 4). The elements or doctrines of human rights which were declared by United Nations are accepted across the globe as standard human rights. The human rights include a host of provisions or aspects. Some of these are- freedom by birth, equality of rights and dignity, promotion of universal peace and brotherhood, eradication of any discrimination in theory and practice, general right to lead one’s own life with liberty and security, general right of not entertaining any extreme punishment or degrading treatment, right to recognition, equality before law and State, right to fair trials and public hearing, right of doing social and cultural duties, right to opine and express, freedom of thought and conscience, freedom of exercising ones free will regarding sel ection of religion, political party, philosophy, and many others (Preamble, n.d.). This paper examines general characteristic features of human rights, its historical background, international bodies supporting its cause and finally its implication in present times. Human rights: general attributes The concept of human rights emerged as early as seventeenth and eighteenth century when the liberal doctrines were propagated by different socialists and philosophers. Capitalism got introduced in Europe during this time and resulted in major change in socio- economic structure. Due to capitalism, more precisely mercantilism, working class people suffered a lot. They were not only exploited on monetary and physical terms, but at the same time were also tortured, beaten, abused and even murdered. The idea of human rights initiated since then with an objective to initiate a protest against capitalist social order (Pollis and Schwab, 2000, p 11). As general people perceive it, human rights a re a set of principles bestowed upon every individual on this earth. Human rights ensure that every person, irrespective of caste, creed, age, color and nationality enjoy some specific rights and freedoms. Often, the human rights are also considered as a ‘concept’ which is adopted for real- thinking and expressing those thoughts. Furthermore, it is expressed that human rights are nothing but a mode of ‘ethnic cleansing’. This implies that the more the interests and welfare of individuals are violated, the more implication of human rights becomes essential. In present times, human rights are mostly associated with social and economic issues like illegal transactions, terror, massacres, unfair trail, execution, mass rapes- wherever the relative security of individuals are compromised (Freeman, 2011, p 3-4). From traditional point of view, human rights could be classified into two groups- human rights associated with democracy and human rights associated with individual rights and freedom. Democratic human rights incorporate rights of individual person and masses regarding civil aspects and also aspects related to politics, economy, society, culture and religion. In practice, this concept of freedom and independence supported by human right varies across different nations (Duxbury, 2011, p. 46). Reasons behind formulation of human rights Out of the several reasons due to which the human rights were framed, one is being abused by prosecution by legal bodies or tribunals on behalf

Nursing - Staffing Issue Essay Example | Topics and Well Written Essays - 1750 words

Nursing - Staffing Issue - Essay Example Although the government has attempted to develop robot nurses, the scientists are yet to succeed in that front. Up to date all nurses are still human thus the need to adopt staffing policies in consideration that the players are human in nature (Roussel, 2011). Staff ratio Staffing ratio entails the number of registered nurse per patient. The ratio could compare the registered nurse per surgical or hospitalized patient. Further, the ratio could be a registered nurse per shift or per patient day. It is imperative for the proportion to be as low down as feasible so that a lesser number of patients is assigned to registered nurses. Nurses being human, also suffer fatigue and exhaustion. When exhausted, a nurse’s effectiveness deteriorates and could lead to the death or atrophication of the patient’s health (Finkelman & Kenner, 2012). Shift rotation and duration Nursing can be structured in shifts whereby the nurses have specific times when they would be on duty. The length and time of the shift is critical in the effectiveness of the nurse. Ideally, the nurse should be on duty for the duration in which s/he is able to concentrate fully. Patients whether surgical or hospitalized would need attention and the nurse should be at her/his best to give attention. When a shift takes too long, the nurse would suffer from fatigue and lose concentration (Griffin, 2011). This gives leeway for the occurrence of procedural or medical errors. The duration must therefore, be long enough to cover for the economic ability of the hospital management but also short enough to guarantee the concentration of nurses. The shifts must also be rotated among the nurses. It is prudent to spread the shifts to all the nurses so that everyone enjoys the burdens in a particular shift. This especially relates to the night shifts which is usually less convenient for most nurses. It is important to provide incentives that would encourage participation by nurses in the night shifts. The management must however consider other factors such as the age of the nurses, marital status and family commitments in electing the night shift nurses (Griffin, 2011). Overtime and weekend staffing Nurses may be forced to work overtime due to strained resources. However, this is risky and should be a measure of last resort. An overtime worker has never been productive in any industry. The nursing profession is more delicate as it deals with the life of patients. It is proper to avoid working nurses overtime as this compromises their effectiveness hence poor delivery which translates to higher risk of hospital mortality. The management should adopt the more difficult option of hiring more nurses rather than opting for overtime (Fernandez, 2010). Weekend staffing is inevitable considered that patients do not cure during weekends. Policy formulators need to appreciate that packages must be friendlier to attract nurses to work over the weekends. The effectiveness of a nurse working ove r the weekend is however not compromised by the fact that the days are weekends (Fernandez, 2010). Empirical evidence Research has attempted to estimate the ratio of hospital mortality to nursing hours. In this analysis, hospital mortality refers to death in the hospital or within thirty days after admission in the hospital. Research has proven that an increase in the

Effective Communication within the Workplace

Effective Communication within the Workplace Effective Communication within the Workplace In the fast-paced world that we live in, communication has become a way of life, especially within the business environment. From a managers point of view, communication is the key to the success of many objectives and goals set by individuals and upper management. Unfortunately, management at every level is experiencing increased tension and uncertainties from lack of communication within the workplace. Therefore, the need for new strategies such as listening preparations, which includes the mental, physical, and behavioral aspects required for communicating and listening effectively (Hybels Weaver II, 2007). Therefore, good communication skills in management are necessary for sufficient technical leadership within any organization. Throughout the next couple of paragraphs, I will be discussing different communication processes, some personal learning outcomes, as well as some learning outcomes from the Hybels and Weaver II Communicating Effectively textbook. First being able recognize how self-concept, defensive and supportive messages and behaviors create a positive or negative communication climate. For instance, giving employees positive reinforcement or feedback simply means telling them how they are doing at work which helps develop ones self-concept. However, there is also two-way feedback, which means taking feedback from employees. This means we need to be ready to listen to what others tell us without becoming defensive if it is not what we want to hear (McCoy, 2003). If managers approach this is technique of communication with open doors, it proves them with active listening skills that will provide a well-developed communication climate that will increase their own performance and/or the businesses p roductivity. Organizations have often thought that poor communication is the biggest barrier to organizational effectiveness. Therefore, the development of communication skills is very important for management to build and maintain an employees self-concept. By management sharing information with employees, it helps reduce any uncertainties about their jobs and futures, which also increases their well-being and perception of the work environment. Some strategies management uses to overcome some of these communication barriers and conflicts are, clearly defining the employees roles and responsibilities and actively listening to their concerns, which builds their personal communication skills and improves their communication competences. When employees and management have good business relationships and the feeling of equal empowerment and positive self-concepts are shared, it makes for a productive work atmosphere. Giving workers the opportunity to participate in the decision making process, that affect their jobs, is another way to build confidence between themselves and upper management. It is also important to show employees that they are valued, by praising their good work performance verbally, which maintains and develops their self-concept. The key to any productive business is effective communication yet there are billions of dollars wasted each year, due to poor communication, therefore it is favorable for both managers and employees to include this skill within the workplace, for an enjoyable, well-organized and productive work environment. Building communication skills and becoming active role models in the workplace can have a remarkable contribution to the success of businesses and the success of employees. Some objectives to becoming a better communicator are to make personal contacts, actively listen, be a clear communicator, show respect, and most of all make compromise an option. It is a proven fact that by improving communication skills throughout life it will make you more successful and productive within the workplace. Which simply means less stress and more rewards for both employees and companies. Moreover, you become a valued leader and your company becomes more successful, due to effective communication. It is important to remember that good communication skills require the use of critical thinking, which allows us to take control of our opinions and mind-set in order to make better judgments without jumping to conclusions, which can ultimately lead to conflicts. Therefore, the use of critical thinking skills and good communication skills provides us with the intellectual standards needed to ask questions about the certain situations that might otherwise be overlooked. With everything that we have studied during this class, I found that keeping an open mind and thinking outside the box is the easiest way to approach certain situations that require a special need for communication skills. Although, our communication skills will always change throughout our lives because of our constantly changing self-concept and perceptions (Hybels Weaver II, 2007), I have been using strategies like actively listening and proper assessments, as a way to achieve a flexible style effectively communicating. To me, good communication skills with a positive attitude open the doors to a successful career that is beneficial to any organization, but more importantly a way of knowing and understanding those around you. As mentioned earlier, recognizing personalities and self-concepts is very important within any organization. From a personal and a management viewpoint, the high expectations of communication skills within my career, has actually been very helpful with the development of many different skills. For instance, a strategy introduced a few years ago was going to help understand and recognize different personalities within the organization. The learning tool developed by Dr. Carl Gustav Jung, was actually going to help everyone understand each other to the point communication would not be an issue within the organization. The programs intent was to help treat people, as they needed to be treated, based on two of four colors, red being a director, blue being a relater, green being a thinker and yellow being one that socializes. They had each employee take the short quiz to determine their two personal colors, one being their primary color and the other being secondary. After I took my quiz, it determined that I was red over green, which meant that I was a director and a thinker. I really had my doubts about this program until I moved up into a management position, which required me to communicate at a much higher level. Knowing and understanding that each individual requires different forms of treatment and communication being the primary form, the use of this technique has given us the ability to determine what those individual needs may be. This learning technique has had a powerful impact on the communication within the company and even if someone has not taken this quiz, it provides a way to assess their personal communication competencies, by determining a set of colors that fits each individual. Although, the assessment/ judgment may not always be correct, it does provide a foundation for emotional in telligence development. Hybels, S., Weaver II, R. L. (2007). Communicating Effectively 8th Edition. New York: McGraw Hill. McCoy, J. (2003). Business Performance. Retrieved 3 26, 2010, from Employee Feedback How to Build Staff Moral and Grow Your Business: http://www.businessperform.com/articles/workplace-communication/employee_feedback.html

Atrocities in Staffords Traveling Through the Dark Essay -- Traveling

Atrocities in Stafford's Traveling Through the Dark Is a drive just a drive, or is it a metaphor that imparts appreciation for life's fragility while simultaneously lamenting man's inability to appropriately confront, or understand, death? William Stafford's "Traveling Through the Dark" illustrates the mechanisms by which seemingly mundane events become probes into the mystery and ambiguity of the human condition. The poem's situation is simple, a lone traveler driving along a desolate canyon road spots a felled deer; the traveler, desiring neither to hit the deer, nor by swerving to avoid it, hurtle his car over the canyon precipice, stops his vehicle and proceeds to push the fallen animal over the canyon face, into the river below. As the driver struggles to displace the cold, stiff deer corpse he senses warmth emanating from its abdomen, it's an unborn fawn. Realizing that life remains in the body he had assumed dead, the traveler hesitates. Finally, he pushes the deer, one dead and the other not yet alive, off the road and into the chasm. While the poem's situation is simple, its theme is not. Stafford appears to be intimating that life is precious and fragile; however, nothing so clearly discloses these attributes of life as confrontation with death. Furthermore, the very confrontations that engender appreciation of life's delicacies force action-all to frequently callous action. Hence, the poem's tone contains elements of remorse as well as impassivity. The traveler's detached description of the mother, "...a doe, a recent killing; / she had stiffened already, almost cold" (6-7), and the wistful detail with which he depicts her unborn offspring, "...her fawn lay there waiting... ...iver. Because the deer's killer was a man behind the wheel of an automobile the traveler shares some relation with him. The traveler's anguish, his "bleeding", is the realization that he is implicated in the murder of the deer through his association to the actual killer. If expanded further, this metaphor can be applied to the entire human experience. All humanity is like a traveler driving through the dark. At varying junctions in our experiences we are, inevitably, both the discoverers and perpetrators of atrocities; the confusion surrounding our responses to theses junctions is the darkness we travel through. Stafford ends the poem after the traveler pushes the deer into the canyon's depths. We don't need to be told he returns to his car and drives on, we know it intrinsically, it's what each of us would have done, what each of us must do.

Land That Contains Substances Environmental Sciences Essay

Metallic elements have played an of import function in the development of adult male, gold and Cu, both native metals have been worked into desirable objects since 15000BC. ‘Advanced ‘ smelting techniques were developed by 4000BC, used to pull out Cu from ores and within a farther 1,000 old ages, other metals were being extracted, including Ag, lead, Sn and Zn. The development of the blast furnace centuries subsequently led to the big scale production of Fe and steel ( sgm.ac.uk 2002 ) . The last 100 old ages has seen Great Britain shaped by the ‘great ‘ industrial revolution and witnessed the development of a overplus of industries, notably, the steel, coal and chemical industries. Industrial ‘visionaries ‘ , focused on the development of industry had non planned a sustainable hereafter and the effects to the environment were overridden by enlargement. It is this deficiency of planning that has led to historical industrial procedures leting waste to be disposed of by merely tipping it onto the land, chemicals and natural stuffs were frequently spilt in situ ensuing in land taint ( sepa.org.uk 2012 ) .Contaminated landLand that contains substances in or under the land that are considered to be a possible jeopardy to human wellness or the Environment is considered to be ‘Contaminated ‘ ( environmental-protection.org.uk 2012 ) . Contamination can be categorised into assorted signifiers and can impact in different ways, depending upon legion factors including ; type, concentration and the nature of the substance ensuing in a huge array of impacts to both human wellness and the environment ( sepa.org.uk 2012 ) . A study undertaken by the British Geological Survey ( BGS ) in 2009, estimates that in England entirely, there are around 15,470 hectares of land that is classed as contaminated ( nerc.ac.uk 2009 ) . Contamination is assessed on a site – site footing, in a command to ease the deployment of the most efficient and operable technique. In order to find the best technique, inside informations of the contamination ( s ) contained within the dirt foremost necessitate to be assessed along with the type of land stuffs present at the surface and in the subsurface ( defra.gov.uk 2010 ) . Following initial probes, contaminations can be determined and classified into groups depending on their belongingss ( organic or inorganic ) ( Brown 2009 ) . Table 1: Contaminant categories used to find redress technique applied. Adapted from ( defra.gov 2010 ) .OrganicTypical illustrationsHalogenated volatile organic compounds ( VOCs )1-chlrobutane, methoxyflurane, pentafluoropropan-1olHalogenated semivolatile organic compounds ( SVOCs )Chlorophenol, Tetrachlorophenol, ChlordaneNon-halongenated volatile organic compounds ( VOCs )Benzene, Xylene, propanone, Carbon disulphideNon-halongenated semivolatile organic compounds ( SVOCs )Polycyclic aromatic hydrocarbons ( PAH ) , phenolOrganic CorrosivesAcetic acid, aminobenzineOrganic nitrilesOrganonitrilesPolychlorinated biphenyls ( PCBs )PCB ( Arochlor ) -1016Pesticides / weedkillers4, 4-DDT, HeptachlorDioxins / Furans2,3,7,8-tetrachlorodibenzo-p-dioxin, 2,3,7,8-tetrachlorodibenzofuranInorganicMetallic elementsLead, Mercury, Chromium, ZincRadionuclidesRadioactive isotopes of U, radonCorrosivesHydrochloric acid, sulfuric acidNitrilesMetallic nitrilesAsbestosBlue, brown, whiteMiscExplosives2,4,6 -trinitrotoluene ( TNT ) , hydrazine Table 1 is intended to supply a fundamental position of the categorization of contaminations, measuring the rightness of redress techniques is a complicated procedure in world, in world, several constituent contaminations will be contained within the mark site, each class of contamination would be assessed separately to measure the pertinence of a redress technique ( epa.gov 2012 ) .Redress of contaminated landEnvironmental hazards associated with contaminated land are typically remediated – a technique that seeks to take contaminations contained within the dirt ( ny.gov 2012 ) . Redress techniques are typically capable to an array of regulative demands – Part 2A of the Environmental Protection Act 1990 that is based on the likeliness of important injury to human wellness and important pollution of the H2O environment ( northdevon.gov.uk 2012 ) .Appropriate redressThe appropriate redress solution should be implemented to ensue in the land being ‘suitable for usage ‘ . Remediation should render the land no longer contaminated and the effects of any important injury, or pollution of controlled Waterss that has occurred has been remedied, the suitably selected redress technique can in many state of affairss see the degree of taint reduced to such a degree that any considered important hazard is minimum, this does non nevertheless connote that all contaminations are removed wholly, in some state of affairss the contaminations are at such low degrees that they pose no hazard or that they are for good contained unmoved ( environment-agency.gov.uk 2004 ) .Remediation engineerings availableHistorically, the redress of contaminated land can be expensive and relies to a great extent upon procedures that are basically really proficient ( defra.gov.uk 2010 ) . Many of these procedures have involved heavy technology solutions, although considered to be really effectual, and in many instances, the merely feasible option, they have high environmental , societal and economic impacts ( clu-in.org 2012 ) .Categorization of dirt redress engineeringsSoil redress engineerings can be categorised into four distinguishable wide categories ( Table 1 ) harmonizing to the cardinal rules involved in the remotion / containment of contamination ( s ) which can be farther sub-divided into unmoved and ex-situ techniques ( ehu.es 2012 ) . In situ clean-ups require no digging of contaminated stuff, in situ techniques are frequently preferable because of their lower application cost ; nevertheless, the general consensus is that these techniques take longer to make the preferable position and are more hard to supervise because of non-uniformity in intervention because of discrepancies in dirt stuffs ( DETR 1998 ) . Ex situ attacks ( digging of a contaminated country ) and handling it on site ( antique situ, on-site ) or transporting it to a distant site for ‘cleaning ‘ ( ex situ, off-site ) is by and large considered to be the more expensive option given the logistics of the operation, nevertheless, ex-situ techniques present the advantage of taking the bulk of taint forestalling farther spread ( iastate.edu 2012 ) . Table 1: Overview of both in situ and ex situ redress engineerings available, adapted from: ( defra.gov. 2010 ) .In-situTechnologyBiologicalPhysicalChemicalThermalChemical oxidization and decreaseiElectro – redressiiEnhanced bioremediation utilizing redox amendmentsiBlushingiiiPhytoremediationiAir SpargingiBiospargingiStabilization and hardeningiiThermal TreatmentiVentingiiVitrificationiiiEx situBiopilesiSlurry stage bioreactorsiChemical oxidization and decreaseiSoil lavation and separation proceduresiiStabilization and hardeningiiThermal desorptioniIncinerationiEx situ dirt vapour extractioniiVitrificationiiiWater and gas / vapour interventioniiiBiological redress engineeringsBioremediation uses micro-organisms ( barm, fungi or bacteriums ) to degrade organic contaminations ; bioremediation can be carried out both unmoved and ex-situ. The contaminations act as a nutrient beginning for the micro-organisms that break them down. Aerobic processes require a beginning of O, chase awaying C dioxide COa‚‚ and H2O H2O ( clu-in.org 2012 ) ( Figure 1 ) Figure 1: Conventional diagram of aerophilic biodegradation in dirt ( tamu.edu 2008 ) . Ex situ techniques include slurry-phase bioremediation, a procedure of keeping contact between micro-organisms and contaminations by adding H2O to contaminated dirts to organize ‘slurry ‘ ( iastate.edu 2012 ) . Other bioremediation techniques include ; Bioventing Injection of H peroxide ( H202 ) Solid stage bioremediation Landfarming Dirt biopiles Composting ( clu-in.org 2012 ) . Bioremediation is an economical procedure for a wide scope of applications of organic wastes. Many of the procedures can be handled in situ avoiding the demand to transport risky stuffs from site ( sa.gov.au 2005 ) .Physico – Chemical interventionsPhysical methods of dirt renewal are those that do non alter the physic-chemical belongingss of the pollutants accumulated in the dirt to be cleaned ( cieh.org 2007 ) . Physical redress techniques include simplified procedures such as dirt extraction and storage of contaminated dirts along with more complicated and technological techniques ( defra.gov.uk 2010 ) . In the physical procedures, the stage transportation of pollutants is induced. In the chemical processes, the chemical construction of the pollutants is changed by agencies of chemical reactions to bring forth less toxic or better dissociable compounds from the solid matrix ( unido.org 2012 ) . Physical redress techniques offer a cost effectual solution that can be concluded comparatively rapidly, and devour really small technology or energy resources ( eugris.info 2012 ) . Physical applications can be engaged both unmoved and ex-situ, and have the advantage that a wide spectrum of pollutants can be removed from the contaminated site and that they can be widely administered ( little, local sites ) ( unido.org 2012 ) . Physical-chemical interventions include ; Dirt Blushing Dirt lavation ( Figure 2 ) . Fracturing hypertext transfer protocol: //renewcanada.net/wp-content/uploads/2010/03/swallowtail2.png Figure 2: Dirt rinsing technique ( renewcanada.net 2010 )Thermal interventionsIt is by and large considered that thermic procedures are the most dearly-won, nevertheless, a speedy redress clip is offered as compensation ( unido.org 2012 ) . Thermal redress involves the debut of hydrocarbon contaminated dirts into a het vas and retaining those dirts until they reach a unvarying temperature. Contaminants are heated by the thermic procedure, heat is applied to increase the volatility, to fire, break up, destruct or run the contamination. The hazard of let go ofing dioxins into the ambiance is an of import consideration and hence, runing temperatures are limited to 800A °F ( purdue.edu 2006 ) . Factors that influence the timescale of effectivity are the type and sums of contaminations present that scope from site to site, the physical size of the site and dirt stuff nowadays ( clu-in-org 2012 ) . Thermal techniques can be applied both unmoved and ex-situ, the rule advantage of unmoved techniques is that dirt can be treated without the demand to take and transport cut downing operating costs, nevertheless, unmoved techniques by and large take longer to de-contaminate a site and cost nest eggs are negligible. Ex-situ techniques involve the digging and remotion of contaminated dirts where they are exposed to high temperatures in intervention cells ; the cells contain contaminated media during the application. Although ex-situ techniques offer a decreased intervention clip, increased logistical deductions offset intervention costs ( clu-in-org 2012 ) . Thermal techniques typically include ; Hot gas taint Vitrification Injection of hot air Thermal Conduction Additional techniques are shown in tabular array? hypertext transfer protocol: //www.emis.vito.be/sites/default/files/data_sheets/migrated/schema % 20thermische % 20reiniging.PNG Figure 3: Diagram of thermic cleaning ( vito.be 2012 ) .2.0 A critical appraisal of the effectivity of dirt redress techniques and the protection of groundwater2.1 The Groundwater systemâ€Å" The largest available reservoir of fresh H2O † ( Environment-agency.gov.uk 2012 ) Water that is continually traveling through the environment is known as the H2O rhythm, nevertheless, most of the rain that falls will be soaked up by dirt, through the procedure of infiltration, H2O will soak farther down into the land and finally into underlying stones, this is known as groundwater ( groundwateruk.org 2012 ) .2.2 The importance of groundwater70 % of the planetary capacity of fresh water is groundwater, 30 % of this sum is found within rivers, lakes and watercourses, many of these rivers and lakes etc. are fed straight by groundwater, it can non be underestimated how much groundwater plays an of import function within the human civilization, groundwater is the line of life afforded to planetary wetland sites and a major helper to industry in a planetary context ( environment-agency.gov.uk 1999 ) . Whilst groundwater is by and large of good biological quality, it is invariably threated by contaminations, pollutants that seep through the surface and into the groundwater system, pollution occurs from diffuse beginnings when a pollutant is spread onto the land in the signifier of an applied agricultural pesticide for illustration and besides from point beginning pollution, where a chemical spillage has occurred for illustration. Some pollutants inputs will of course degrade or will be filtered out as the H2O flows through permeable stones, but on many occasions, the pollutants are relentless types and have to be subjected to typically dearly-won redress procedures ( groundwateruk.org 2012 ) . Figure 4: ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ( mfe.gov.nz 2007 ) .3.0 Are dirt redress engineerings effectual at protecting groundwater?The mobility and destiny of contaminations that enter dirt are determined by a figure of factors ( postpone? ) , in order for a comprehensive and realistic site hazard appraisal to be carried out, consideration should be given to the nature and prevalent conditions in the dirts, including ; geology, hydrogeology, hydrology, contaminant geochemistry, geotechnics, ecotoxicology and microbiology, one time these have been decently addressed, a predicted behavior theoretical account of the contamination can be produced to help in the choice of the most efficient and cost effectual redress technique ( eugris.info 2012 ) .Relevant dirt and groundwater belongingss may include:Relevant contaminant Physico-chemical belongingss may include:Soil profile Contaminant concentration Dirt texture ( comparative proportions of sand, loam and clay ) Chemical speciation e.g. the valency or oxidization province of a metal Presence of mineral components such as clays, carbonates, phosphates, oxides and organic affair ( expressed as the fraction of organic C foc ) Solubility in H2O ( or other dissolver if a non-aqueous free stage liquid is present ) Moisture content Sorption ( soil-water divider coefficient Kd and organic carbon-water divider coefficient Koc ) Particle size distribution Octanol-water divider coefficient ( kow ) Bulk dry denseness Vapour force per unit area Porosity ( air-filled and water-filled ) Henry ‘s Law invariable Sorption capacity of the dirt Biodegradation pH and redox possible Nature of metabolites Microbial populations Vegetable consumption ( dirt to works concentration ) Elevation of H2O tabular array Weathering possible Groundwater flow way Diffusion coefficient in air Hydraulic gradient Diffusion coefficient in H2O Hydraulic conduction Viscosity ( gases and bluess ) Hydraulic dispersivity Viscosity ( non-aqueous stage liquids ) Table? : Factors act uponing the destiny and mobility rate of contaminations in dirt, adapted from ( eugris.info 2012 ) .

Sons and Lovers Narrative Essays

Sons and Lovers Narrative Essays Sons and Lovers Narrative Paper Sons and Lovers Narrative Paper The appeal of the novel hinges primarily on its narrative structure, Discuss the extent to which you agree with this statement. Narrative structure of a novel is primarily responsible for appeal of novel for reader. Essentially narrative structure encompasses the themes and the plot of the story. Prose writers feel strongly about issues that they want to sensitizes the reader to. However appeal of a novel requires use of narrative techniques not only structure such as style, setting and characterization. In D. H Lawrence novel, Sons and Lovers, his semi auto- biographic work, he bring across to readers his negative feeling towards his father and his feeling towards his over bearing mother. Lawrence narrative is designed for readers to interpret characters and events and draw own conclusions based on how he presents them. Lawrence characters plays a major role in bringing across his different perspective of themes to readers. As said by Haircut (2012), the main force of D. H. Lawrence novels is always located in characters. Lawrence uses narrative structure to portray to readers effectively background and circumstances which Paul grew up in whilst at same time alluding to themes of novel. Lawrence decides to break up the novel into two parts in order for the reader to understand the environment in which Paul grows up in. The first part effectively brings across to us a dysfunctional family with an array of problems including an overbearing mother, a deadbeat father and also creation of strong matriarchal influence on the children. The second part wows us Paul as a young adult and the challenges he faces. The main issue presents to reader the detrimental effect of Gertrude smothering ways, have in preventing Paul from forming long lasting relationships with Marina and Clara. Lawrence narrative structure pivots characterization of characters as an essential part of readers interpretation of the themes in the novel. Two themes presented to readers in the novel are masculinity and social class structure. In my interpretation of the novel Lawrence allows to juxtapose different prospects of what a man is. Mrs.. Morel idea of what a man is or rather her viewpoint of masculinity stems from her father of being able to provide for family, intellectual and well mannered. Mr.. Morel on the other hand provides us with a different viewpoint of masculinity of simplicity, great physical presence, natural warmth and lack of education. Additionally the disunity that arises between Gertrude and Walter must be seen as a union doomed to fail because of differences in social class. The incompatibility and separation of their viewpoint of Gertrude and Walter is best shown by this nine said by Gertrude, The estrangement between them caused him knowingly or unknowingly grossly to offend her where he would have not have done. Lawrence effectively displays a viewpoint that people of different classes are unable to coexist. Lawrence narrative technique may not be explicit In saying openly his feeling as plot unfolds however his style is effective in creating appeal and intrigue for the reader. The plot unfold with great detail placed also on explanation of setting particularly the Burrows. The use of setting by Lawrence to allow readers to be able to clearly identify environment and what social class of society, the people of Burrows represent. Lawrence style in terms of language of characters in the play emphasize difference in society with elite speaking with fluency and using proper English whilst most denizens of mining town speaking rough and dialectal variation. Novels require prose writes to use more than narrative structure to create appeal for readers. Writers must use narrative techniques to express and bring across their viewpoint, their narrative structure.

Go directly to jail essays

Go directly to jail essays Jail should be a place of punishment not rehabilitation. This is my opinion because 72% of criminals who are in jail serving a sentence are repeat offenders. If the sentences for convicts were harsher and the penalties for various offences more drastic the criminals would not want to return or undergo the same penalties. They would try harder in succeeding at work and learn to live responsibility so they would not have to resort to The most widely used excuse for criminals returning to jail is when they got back on the other side they had not worked for so long that in order to support their families or even themselves they had to resort back to stealing or robbery. This excuse is an absolute sham in Canada the welfare system is one of the best around the world, the Medicare is almost free, they now have shelters available for the homeless or struggling people or drug addicts, and it is almost impossible not to get a job at any fast food restaurant or other If the punishment for criminals was increased they would also have to have better medical care for the convicts because in the jail system 80% of the prisoners have hepatitis C, or HIV. The only way to prevent this is to ensure that the criminals do not contract either of the disease while in the prison. Which means that the prisoners must be provided with means vaccinations and preventive STD devices if that so suits their Another aspect that enforces the theme that jail should be punishment not rehabilitation is the reinstatement of capital punishment. If capital punishment was set back in motion then this would be a deterrent for large and more heinous crimes. The actual facts behind this theory are not from Canada but do show possible outcomes of what the death The percentage of murders or violence related death ...

The Use of Capital Budgeting Models in Utility Estimation Essay

The Use of Capital Budgeting Models in Utility Estimation - Essay Example Three key terms are incorporated into the preceding description of alternative choice problems: cost, revenue, and investment. If the applicability of Hunter et al.'s (1988) critique to capital budgeting models of utility is to be fully evaluated, the reader must understand how finance managers and accountants use these terms. Cost refers to the number of resources used for any purpose (Anthony & Reece, 1983). Costs incurred in an accounting period are either assets or expenses. An asset is defined as a cost that yields benefits to the organization beyond the current accounting period (usually 12 months). For example, a machine that is expected to have a useful life of 10 years is classified as an asset because it is expected to produce outputs (such as machined parts) that benefit the organization by bringing in revenue over a long period of time (in this case 10 years). An expense is defined as a cost that yields benefits to the organization only within the current accounting perio d. For example, the cost of electricity for the machine for one month is classified as an expense because the resulting benefits accrue only over the short term. Revenue refers to the inflow of funds that results from the sale of goods and services to the firm's customers. An investment is the acquisition of an asset resulting in a future stream of expected cash inflows (i.e., revenues). For the example of the machine purchase given earlier, parts produced with the machine would be sold to customers, and the resulting stream of revenues would be received over the 10-year life of the machine.

Why US foreign policy towards Cuba has not thawed since the end of the Dissertation

Why US foreign policy towards Cuba has not thawed since the end of the cold war - Dissertation Example s in the field of foreign relations. More specifically, most of the researches involving this particular topic focused on the development of the foreign relations between the two. Indeed, the relationship between the United States of America and Cuba can be traced as far as the Spanish-American war, when Cuba attained its independence. The two began a good relationship but eventually became bitter after accession of Fidel Castro into power. This research offers an extensive review of the foreign policy of the United States of America towards Cuba, focusing on the primary sources such as the speeches of Fidel Castro, his books and the like. Chapter 1: (Condensed to 1,420 words) Introduction Background of the Study The relationship between Cuba and the United States started when the Spanish-American war ended. Spain was defeated by the United States in this particular war (Osieja, 2006; Wittkopf & McCormick, 2007). As such, the United States granted the then colonies of Spain their ind ependence with the condition that the United States could intervene in their internal affairs if it becomes necessary (Aronson, Rogers, Sweig & Meid, 2001; Gibbs & Gibbs, 2011). In line with this agreement, Cuba has also granted a perpetual lease in favor of the United States of its naval base at Guantanamo bay (Haney & Vanderbush, 2005). The two countries cooperated with one another for the next fifty years after the independence of Cuba (Wittkopf & McCormick, 2007). The United States play an important role in terms of aiding Cuba in quelling down rebellions (Wittkopf & McCormick, 2007). Furthermore, the United States also began to pour in economic investments into the country in order to help them develop. However, things began to change with the 1959 Cuban Revolution (Gibbs & Gibbs, 2011). Primarily, the United States expressed support towards Castro by imposing an arms embargo against the administration of then-President General Fulgencio Bautista. In fact, the United States imm ediately recognized the government of Castro (Wittkopf & McCormick, 2007). However, the Castro government began seizing private lands and nationalized private companies, including those of American origin (Haney & Vanderbush, 2005; Osieja, 2006). As a result thereof, the administration of then-President Eisenhower responded by imposing trade restrictions except for the basic necessities such as food and medicines (Gibbs & Gibbs, 2011). As a response to the alleged â€Å"Yankee-Imperialism,† Castro decided to start trading with the Soviet Union instead (Meacham, 2009). In this regard, the United States dissolved all diplomatic relations with the Soviet Union and from then on, the unfriendly relationship between the two begun (Wittkopf & McCormick, 2007). Indeed, the bitter relationship between Cuba and the United States worsened upon the accession of Fidel Castro in 1959. The relationship between the two has evolved into bitter arguments, political grandstanding and eventually resorted to an international crises (Wittkopf & McCormick, 2007). In fact, since 1961, the two countries have failed to enter into a bilateral agreement and would often call upon Switzerland as their mediator should they need to negotiate on certain matters (Aronson, Rogers, Sweig & Meid, 2001; Haney & Vanderbush, 2005). The relationship

Ins Essay Example | Topics and Well Written Essays - 250 words

Ins - Essay Example The reason for making senders and receivers in each group is to have clearly defined roles in communication so that the communication can be analyzed from both perspectives. Besides, students’ roles as senders and receivers will be altered from one method of communication to another so that everybody has a fair chance to analyze communication from both roles. Students will be asked to share the requirements of each method of communication, barriers to effective communication in each method, and pros and cons of each method of communication. Having undergone the exercise and tried each method of communication, students will be expected to have a detailed insight into the various methods of communication employed in the contemporary industry. This understanding will help them make informed decisions while deciding the appropriate means and methods of communication in the various business contexts. Students’ reflective reports will be discussed in the class so that everybo dy is equally informed on the various challenges, weaknesses, strengths, and opportunities presented by the different communication

The Sales Force Technology Essay Example for Free

The Sales Force Technology Essay Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from three sources to include 662 sales representatives, 60 sales managers, and ï ¬ rm archival data. Using structural equation modeling, our ï ¬ ndings indicate that SFA usage has a direct impact on effort, thereby reducing number of hours worked, and CRM usage has a direct positive impact on adaptive selling behaviors. Moreover, experience moderates the relationship between CRM usage and adaptive selling. Discussion, limitations, and directions for future research are also discussed. As competition increases and technology advances, organizations continue to seek ways to adjust to changing business environments. This is especially true in the personal selling context where salespeople are recognized as the boundary spanners and are expected to be relationship managers (Kotler 1984). Today’s salesperson is constrained to do more in less time, and technological advancements have become an integral part of the personal selling and sales management process. Foreseeing this changing environment, Leigh and Tanner (2004) stressed the necessity for sales organizations to focus on technology-related strategies, business processes, and applications, and called on sales researchers to put forth theoretical models and empirical studies investigating these emerging issues. Notably, sales force technology usage has changed the methods of selling. Salespeople are no longer selling just a â€Å"product†; instead, they are providing a valuable â€Å"solution† to customer problems. Anderson and Dubinsky (2004) discussed the concept of consultative selling, where a salesperson acts as an expert and provides customized solutions. This role requires salespeople to develop a technological orientation to access, analyze, and communicate information in order to establish a strong relationship with customers (Hunter and  Adam Rapp (Ph.D., University of Connecticut), Assistant Professor of Marketing, College of Business Administration (Market ing), Kent State University, [emailprotected] Raj Agnihotri (MBA, Oklahoma City University), Ph.D. candidate, College of Business Administration (Marketing), Kent State University, [emailprotected] Lukas P. Forbes (Ph.D., University of Kentucky), Assistant Professor of Marketing, Ford College of Business, Western Kentucky University, [emailprotected] Perreault 2007). Sales technology enables salespeople answering the queries of customers to effectively provide competent solutions. This can lead to strong relationships between a salesperson and a customer. Thus, technology tools are used not only for smoothing the work process but they also have strategic utilizations. To this point, numerous models investigating technology acceptance have been postulated in the literature (Compeau, Higgins, and Huff 1999; Davis, Bagozzi, and Warshaw 1989; Venkatesh and Davis 2000; Venkatesh et al. 2003). These studies focus mainly on ï ¬ nding and examining the variables inï ¬â€šuencing salespeople’s motivation, or attitudes to adopt technology (Avlonitis and Panagopoulos 2005; Jones, Sundaram, and Chin 2002; Keillor, Barshaw, and Pettijohn 1997; Morgan and Inks 2001; Pullig, Maxham, and Hair 2002; Schillewaert et al. 2005; Speier and Venkatesh 2002). Notably, most existing research has focused on technology adoption with a few notable exceptions. For example, Ahearne et al. (2008) and Hunter and Perreault (2007) investigated the mediating effects of relationship-forging tasks, and Ahearne, Jelinek, and Rapp (2005) proposed moderating effects of training and support on links between different types of sales technology use (adoption) and sales performance. However, there is still a need to investigate the links between technology use and performance (Sundaram et al. 2007). Within this study, we make two extensions to the prior research. First, we shift the focus from technology adoption to technology usage and consequence (Hunter and Perreault 2007; Sundaram et al. 2007). The rationale for this diversion is that the success of technology acceptance resides â€Å"not simply in whether or not salespeople adopt technology, but whether or not adoption (i.e. use) actually improves performance† (Ahearne, Jelinek, and Rapp 2005, p. 380). For this purpose, we ground our arguments in the technology-to-performance  chain (TPC) m odel, which explores the link between technology and an individual’s performance and postulates that â€Å"performance impacts will depend increasingly upon task–technology ï ¬ t rather than utilization† (Goodhue and Thompson 1995, p. 216). Second, this research focuses on the multidimensionality of the technology usage construct. Hunter and Perreault (2006; 2007) made a distinction between sales force automation (SFA) and customer relationship management (CRM) tools and reinvigorated the issue of sales technology and its effectiveness. We extend that distinction. They suggested that SFA and CRM technologies should be considered as two different sales technology tools, and that â€Å"different use of technology have differential effects on various aspects of performance . . . thus, how a sales representative uses technology and on which behavioral tasks (work processes) matters† (Hunter and Perreault 2007, p. 30). Aligning with this logic, we perceive this new research direction as a valuable addition to an already established and rich literature of sales technology. The purpose of this research study, therefore, is to expand research with regard to the different dimensions of technology usage by investigating th eir impact on sales representative’s behavior that inï ¬â€šuences performance. We also investigate the role of salesperson experience within this model. THEORETICAL DEVELOPMENT As mentioned previously, examining the relationship between technology acceptance and salesperson performance has only recently gained mainstream attention; however, studies investigating this link report positive ï ¬ ndings. For example, researchers have documented that the growing use of technology tools inï ¬â€šuences salesperson performance positively (Ahearne, Srinivasan, and Weinstein 2004) by enhancing sales efï ¬ ciency and sales effectiveness (Ahearne, Jelinek, and Rapp 2005). It has been argued that increasing the use of technology encourages salesperson knowledge  attainment, which further improves his or her performance (Ko and Dennis 2004). More recently, Hunter and Perreault (2006) suggest that salespeople’s technology orientation inï ¬â€šuences their internal role performance. In another study, Sundaram et al. (2007) theorize that technology use and technology impact on performance are directly proportional to each other. They provide empirical evidence suggesting that the extent to which salespeople use technology may improve overall sales performance. Bringing new insights into this subject, Hunter and Perreault (2007) propose new behavioral mechanisms that relate to sales representative performance. Speciï ¬ cally, they suggest that through relationship-forging tasks, salespeople are able to exploit different dimensions of technology utilization (i.e., accessing, analyzing, and communicating information), which in turn, affect different facets of sales performance. Our research builds on the logic presented by previous researchers regarding the consideration of different dimensions of technology use and their differential effects on salespeople’s behavior. To provide theoretical grounding, we base our conceptual framework on the TPC model proposed by Goodhue and Thompson (1995). The TPC model emphasizes that in order to see a positive link between technology and performance, â€Å"the technology must be utilized, and the technology must be a good ï ¬ t with the tasks it supports† (Goodhue and Thompson 1995, p. 213, emphasis in original). Notably, tasks are viewed as activities performed by individuals to achieve outputs and technologies are tools that help them to perform these tasks. The use of certain applications of technology depends on the speciï ¬ c characteristics of the assigned task. Within the sales context, salespeople carry out operational (e.g., learning about existing and new products, generating automated report s) as well as strategic (e.g., identifying most important customers, preparing sales presentations based on customers’ speciï ¬ c needs) activities and need different tools to help perform these activities. Moreover, the TPC model highlights the importance of an individual’s characteristics (e.g., training or experience), suggesting their impact on how â€Å"easily and well† one will use the technology tools (Goodhue and Thompson 1995, p. 216). The current research contributes to this idea by suggesting that the effect of technology use on salespeople’s behavior will  depend upon whether they are using the technology for operational purpose (i.e., SFA) or for strategic purpose (i.e., CRM). Also, our framework incorporates salesperson experience to assess the inï ¬â€šuence of individual characteristics. Dimensions of Sales Technology Usage In a broad sense, technology is deï ¬ ned as â€Å"an ability to act, a competence to perform, translating materials, energy and information in one set of states into another, more highly valued set of states† (Metcalfe 1995, p. 34). In a sales research domain, sales technology describes information technologies aiding or enabling the sales task performance (Hunter and Perreault 2007). In the past, scholars from different research streams have raised the issue concerning the different dimensions and aspects of technology use and proposed several frameworks that support this concept (Goodhue and Thompson 1995; Orlikowski 1992). Although previous researchers build their arguments on different concepts, in essence, they all agree there are different aspects and dimensions of technology use. Considering the fact that different dimensions of technology use should be employed for different purposes, sales managers must develop and support an environment where salespeople use technology in accordance with the required behavior. For example, salespeople involved in operational activities such as exchanging information with colleagues  and managers, taking or tracking inventory levels, or learning about existing, new, and competitive products will employ different technology tools as compared to situations where they execute strategic activities such as identifying potential customers, identifying the most important customers from the list of current customers, or working on improvement of sales presentation skills. Thus, it will be beneï ¬ cial for sales managers, as well as for salespeople, to understand how employing different technology tools will inï ¬â€šuence performance-enhancing behaviors (Hunter and Perreault 2007). Accordingly, we view the use of SFA and the use of CRM as two dimensions of sales technology based on their level of speciï ¬ city for inï ¬â€šuencing different salespersons’ behaviors. SFA usage, with an operational orientation, includes the utilization of technological to ols supporting the routine sales  functions (Jacobs 2006). CRM usage, with a strategic orientation, includes methods and employing technology tools that help salespeople develop sales strategies (Rigby and Ledingham 2004). Importantly, both the routine sales functions and strategic sales activities that a salesperson engages in can develop, sustain, and strengthen customer relationships. Use of SFA Technology Hunter and Perreault suggest that SFA technology includes â€Å"tools that are intended to make repetitive (administrative) tasks more efï ¬ cient† (2007, p. 17). Highlighting its potential beneï ¬ ts, previous research views SFA use as a competitive equivalence (Morgan and Inks 2001) and suggests that it enhances the â€Å"precision† of salespeople’s activities (Honeycutt et al. 2005) by providing fast and reliable information ï ¬â€šow among customers, salespeople, and ï ¬ rms (Speier and Venkatesh 2002). Sales managers and salespeople alike identify SFA as a tool to enhance efï ¬ ciency (Erffmeyer and Johnson 2001) and to improve productivity (Engle and Barnes 2000; Pullig, Maxham, and Hair 2002). SFA tools assist with routine tasks, allow salespeople to focus on re lationship-oriented activities, and free up time for more customer-centric tasks (Cotteleer, Inderrieden, and Lee 2006). To attain the advantages of SFA, salespeople need to understand the speciï ¬ c purpose of using SFA. Keeping this in mind, we adapt the Rivers and Dart’s conceptualization of SFA that describes it as transforming â€Å"manual sales activities to electronic processes through the use of various combinations of hardware and software applications† (1999, p. 59). We view SFA as a tool that converts repetitive and routine manual processes to automated processes, and assists salespeople trying to operate in an efï ¬ cient and timely manner. Examples of SFA tools could include programs such as quarterly automated sales reports and calendaring tools. The domain for SFA applications includes the attainment and storage of information. However, the information being utilized,  analyzed, and obtained with the help of SFA tools is unlike that from CRM tools. Use of CRM Technology Unlike the routine purpose of SFA applications, CRM technology usage focuses on relationship and st rategy building (Rigby, Reichheld, and Schefter 2002). Day views CRM as â€Å"a cross-functional process for achieving a continuing dialogue with customers† (2001, p. 1). CRM is also described as a â€Å"business strategy that includes information technology  to provide an enterprise with a comprehensive, reliable, and integrated view of its customer base† (Zikmund, McLeod, and Gilbert 2003, p. 3). In essence, salespeople use CRM technology tools for developing and managing customer relationships (Yin, Anderson, and Swaminathan 2004). This characterization is aligned with the analysis aspect of sales technology use suggested by Hunter and Perreault (2007). They deï ¬ ned it as the degree to which salespeople depend on technology â€Å"to study and synthesize data and understand the implications of data relevant to the demands of their sales jobs† (Hunter and Perreault 2007, p. 21). Outlining the functionality of sales technology, Widmier, Jackson, and McCabe (2002) postulate different sales functions (e.g., presentations, informing, communications, sales reporting) that can be supported by sales technology. Importantly, these functions of sales technology can be separated on the basis of whether their strategic orientation is â€Å"customer† centric or â€Å"back-ofï ¬ ce† centric (Geiger and Turley 2006). We characterize the use of CRM as utilizing customer-centric technology tools that help salespeople formulate strategies to achieve effectiveness in their selling methods. Therefore, the optimal utilization of CRM tools will depend on how well salespeople assimilate the information obtained through data patterns in their job-speciï ¬ c behaviors. We believe that the use of CRM technology tools not only accelerates the regular sales operation, but also aids salespeople in developing and managing long-term customer relationships. CONCEPTUAL MODEL DEVELOPMENT In light of the above-mentioned arguments, we propose a model (Figure 1) examining the effects of SFA and CRM on salespeople’s behaviors after technology adoption and how these behaviors can inï ¬â€šuence s alesperson performance. Effort A salesperson’s effort, in general, can be characterized as â€Å"persistence—in terms of the length of time devoted to work and continuing to try in the face of failure† (Sujan, Weitz, and Kumar 1994, p. 40), and it can be assessed via a litany  of measures. Speciï ¬ cally, â€Å"the duration of time spent working and the intensity of work activities† are viewed as components of effort (Brown and Peterson 1994, p. 71); other research studies measure effort by the number of hours invested by salespeople to accomplish their sales goals or the number of sales calls made (e.g., Rapp et al. 2006). Past scholars have conceptualized that the utilization of technology tools improves salesperson efï ¬ ciency (Keillor, Barshaw, and Pettijohn 1997; Pullig, Maxham, and Hair 2002) and that technology assists salespeople in formulating a professional sales encounter (Marshall, Moncrief, and Lassk 1999). Salespeople can maintain direct contact, even with re mote customers, through e-mails and cell phones, thus saving travel hours. They can receive and manage orders from customers in an easy, timely fashion. Various SFA applications (e.g., calendaring; routing tables) inject activeness in salespeople’s typical sales routines and reduce downtime. Salespeople, in today’s competitive environment, face a great deal of data that include information about distributors, dealers, retailers, and ultimately, the end customer. In addition to this, salespeople need to keep track of competitor’s activities as well as product market situations. Notably, SFA  tools provide answers to salespeople in such complex data utilization and management scenarios. Different application tools, spreadsheets, Web browsers, inventory management software, and other database software enable salespeople to manage the records of products, competitors, and customers in timely manner. Hence, salespeople using SFA tools will be more organized and able to complete their schedules on time (Ahearne, Jelinek, and Rapp 2005). One key representation of salespeople’s efforts to realize their job objectives is the activity through which they complete their tasks (Brown and Peterson 1994). The use of SFA reduces â€Å"the amount of time spent on such activities as managing contacts, scheduling sales calls, developing sales plans, and planning sales routes† (Widmier, Jackson, and McCabe 2002, p. 190). Also, salespeople using SFA tools can cut down work hours doing paperwork and other reporting-related tasks (Colombo 1994; Parathasarathy and Sohi 1997). Importantly, these administrative tasks (e.g., sales reporting) are non-customer-centric activities (Geiger and Turley 2006);  however, salespeople spend many hours completing them. Thus, reductions in such activities, with the help of SFA, will provide salespeople with an opportunity to reduce their working ho urs. Formally stated,  Hypothesis 1: Relative to salespeople reporting lower use of SFA, salespeople reporting higher use of SFA will report fewer hours of work. Underlining the importance of CRM usage, Ahearne, Jelinek, and Rapp (2005) argued that such technology tools aid salespeople by managing information about a larger number of customers. Salespeople equipped with such valuable information are able to relate to customers without as much difï ¬ culty and can be more responsive to critical issues, thereby shortening the duration of each sales encounter. They will also complete tasks with less effort (Ahearne, Jelinek, and Rapp 2005). Mostly, CRM tools make customers’ cross-referencing possible among different departments within an organization that can generate more sales potential and reduce efforts by evading multiple attempts on the same prospective clients (Widmier, Jackson, and McCabe 2002). Moreover, the use of CRM tools will ease the processes of presale planning activities and improve the accuracy of sales forecasts, speeding up the overall sales process (Hunter and Perreault 2006). Parallel to this thought, it is pragmatic to think that salespeople using CRM tools will not ï ¬ nd examining customer data to be an overly complex and time-consuming process. Moreover, they can promptly focus on vital information, which, in turn, enables them to develop winning strategies in shorter time. We believe that salespeople equipped with CRM technology will be able to conserve their efforts by speeding the process of strategy development. CRM use will help salespeople conï ¬ gure product offerings per customer stipulations without showing extra efforts (Widmier, Jackson, and McCabe 2002). Under these circumstances, salespeople will be able to decrease their efforts by investing less time in the formulation of customer relationship strategies, reducing backorders, and lessening the number of calls required to ï ¬ nalize a sale (Columbo 1994; Thetgyi 2000). Based on this, we hypothesize: Hypothesis 2: Relative to salespeople reporting lower use of CRM, salespeople reporting higher use of CRM will report fewer hours of work. Adaptive Selling Adaptive selling is  deï ¬ ned as â€Å"engaging in planning to determine the suitability of sales behaviors and activities that will be undertaken, the capacity to engage in a wide range of selling behaviors and activities, and the alteration of sales behaviors and activities in keeping with situational considerations† (Sujan, Weitz, and Kumar 1994, p. 40). In more ge neral terms, adaptive selling can be deï ¬ ned as an approach to personal selling in which selling behaviors are altered during the sales interaction or across customer interactions, based on information about a customer and nature of the selling situation. Acquisition, analysis, and use of customer information are particularly important for salespeople in demonstrating adaptive selling behaviors (Weitz, Sujan, and Sujan 1986). Moreover, if salespeople have precise customer information, they will be more capable of practicing such behaviors (Hunter and Perreault 2006). CRM tools can also aid salespeople in tracking customer purchase patterns and enabling them to recognize potentially viable customers. Salespeople, with the help of CRM technology, can obtain critical customer information to successfully plan an effective sales encounter (Ahearne et al. 2008). CRM tools will be useful for keeping salespeople informed as well as for developing, implementing, or revising sales planning. Such customer database systems provide opportunities to meticulously research customers and design their sales presentations according to particular customer needs and wants (Marshall, Moncrief, and Lassk 1999). Equipped with sound customer information, salespeople will better anticipate customer responses, prepare appropriate ways to meet customer needs, and overcome customer objections. We propose that CRM tools provide access to customer information that enables salespeople to improve or enhance their adaptive selling skills. Based on this argument, we hypothesize: Hypothesis 3: Salespeople’s use of the CRM technology will be positively related with their adaptive selling behaviors. Experience as a Moderator Salesperson’s experience has been deï ¬ ned as a composite of three different areas: the employee’s general sales experience, the amount of time spent working with their current company, and the time spent in their territory (Rapp et al. 2006). Previous studies document the positive relationship of experience with different individual outcomes. For example,  individual’s performance adaptability has been associated positively with greater amounts of rel evant work experience (Pulakos et al. 2000). It has been argued that individuals seeking knowledge usually carry dissimilar wants and expectations (Markus 2001). This idea is especially applicable in a personal selling context, where no single formula or approach can guarantee success of every salesperson. Salespeople with different breadth and depth of experience will have different abilities and expectations. Within this research study, we suggest that less-experienced salespeople, even if they use sales technology tools (i.e., SFA and CRM), will be less likely to exploit such tools in a better way, relative to more experienced salespeople. Importantly, our research differs from the previous work of Ko and Dennis (2004) in that we examine different dimensions of technology use as well as behavioral outcomes of the technology/experience interaction rather than outcome-based performance. Thus, our hypotheses differ according to our proposed arguments.  Sales researchers agree that the uses of CRM technology tools are essential for making customer alliances; however, individual characteristics can affect this process (Jones, Sundaram, and Ch in 2002). Because CRM is used in crafting customer relationship strategies, salespeople’s experience will play a critical role in the relationship between CRM utilization and adaptive selling behaviors. CRM will provide valuable customer information; however, to be successful in utilizing such information, salespeople need to have a â€Å"deep base of organizational, contextual, and domain knowledge† (Ko and Dennis 2004, p. 313) and be well versed in handling difï ¬ cult objections. Salespeople with relatively less experience will have had less exposure to the capabilities of CRM tools, and a lower level of understanding about adaptive selling. With the lack of knowledge regarding various tasks and selling situations, less-experienced salespeople will be less capable of exploiting the rich data available in a CRM repository. Experienced salespeople are more likely to maintain focus on the task-related  activities, identify and realize the link between CRM tools utilization an d adaptive selling behaviors, and smartly engage in activities relevant to task completion. To sum, we argue that more-experienced salespeople will employ information toward formulating plans in a better way that helps them to practice adaptive selling than those salespeople with less experience. Based on these arguments, we propose that Hypothesis 4: The relationship between use of CRM and adaptive selling will be more positive for employees who report higher levels of experience, as compared to those who report lower levels of experience. In the case of technology use, it has been argued that the inï ¬â€šuence of technology is moderated by contextual variables (Orlikowski 1992). It seems especially true in a situation where technology is being used as a tool to formulate strategies or as a medium to support routine tasks. Experienced salespeople are more likely to have created an optimal schedule (i.e., necessary efforts required to accomplish maximum output), and given the strategic utilization of CRM, they can further cut down their efforts to achieve sales objectives. Consistent with the arguments of Hunter and Perreault (2006), we argue that more-experienced salespeople have learned the necessary skills to execute different activities. We also suggest that moreexperienced salespeople have discovered ways to reduce their levels of effort while maintaining their higher levels of performance, relative to those with less experience. Importantly, for those who have already adopted technology, more-experienced sales representatives will feel the greatest inï ¬â€šuence on their behavioral outcomes. Formally stated, Hypothesis 5: The relationship between use of CRM and effort will be more negative for employees who report higher  levels of experience, as compared to those who report lower levels of experience. Salesperson Performance In a general sense, job performance is an outcome of effort and strategy (Bandura 2002). Sales literature has recognized the signiï ¬ cance of salesperson efforts in different theoretical frameworks of performance (Walk er, Churchill, and Ford 1977) and proposed a signiï ¬ cant positive relationship between effort and adaptive selling behaviors and salesperson’s productivity (Sujan, Weitz, and Sujan 1988). Previous literature enjoys a relatively wide consensus about the critical role of effort and adaptability in achieving high performance objectives. To  this point, numerous researchers have examined the links between performance and adaptive selling and effort (Anglin, Stohlman, and Gentry 1990; Brown and Peterson 1994; Goolsby, Lagace, and Boolrom 1992; Holmes and Srivastava 2002; Predmore and Bonnice 1994; Sujan, Weitz, and Kumar 1994). Within this research study, we revisit these links and offer that, parallel to previous ï ¬ ndings, both salesperson behaviors of adaptive selling and effort will demonstrate unique positive relationships with their performance. Hypothesis 6: Salesperson effort will be positively related with salesperson performance. Hypothesis 7: Salesperson adaptive selling behaviors will be positively related with salesperson performance. RESEARCH METHOD Sample Our sample was drawn from the human health-care segment of a medium-sized pharmaceutical company. Data were collected from three separate sources in the form of salesperson surveys, manager surveys, and archival job performance data from company records. Sales representatives in this ï ¬ rm were responsible for marketing directly to physicians within a speciï ¬ c geographical area. All sales representatives were responsible for a particular portfolio of products and completed training for each product line. In sum, 900 sales representatives of the human health-care division of the company were contacted for this study. Usable survey responses were obtained from 662 (74 percent) of the representatives and from 60 different sales managers. There was an average of 11 sales representatives per manager. Respondents completed and returned a questionnaire mailed directly to them by the researchers. Management’s strong endorsement of questionnaire completion via e-mail and telephone, coupled with two waves of mailings, led to the high  response rate. The sample was 40 percen t male, the average age was 34.9 (standard deviation [SD] = 4.6), and 91 percent reported their ethnicity as Caucasian. Measures Use of SFA SFA usage was assessed by the sales representative using a fouritem scale. The scale asked sales representatives the amount of usage on four speciï ¬ c SFA applications. All four items were representative of tasks that helped salespeople streamline or automate some of the basic processes and functions of the sales tasks. Item responses were  anchored by (1) â€Å"I do not use this technology at all† and (7) â€Å"I use this technology to a great extent.† The scale demonstrated acceptable reliability (ÃŽ ± = 0.72). See the Appendix for a complete list of scale items. Use of CRM Similar to the above, CRM usage was assessed by asking the salesperson four questions regarding his or her use of technologies that helped manage customer relationships. These questions were speciï ¬ c to the software and database applications that the ï ¬ rm had in place. Again, item responses were anchored by (1) â€Å"I do not use this technology at all† and (7) â€Å"I use this technology to a great extent.† The scale demonstrated acceptable rel iability (ÃŽ ± = 0.75). Effort Salesperson effort was measured as a self-report item assessing average number of hours worked per week. Although not an ideal evaluation tool, this approach is similar to other research that has demonstrated that self-report evaluations are often representative of objective measures of evaluations (Sharma, Rich, and Levy 2004). Adaptive Selling Adaptive selling was measured using a shortened four-item scale stemming from the adaptive selling scale originally developed by Spiro and Weitz (1990). Items were adapted slightly to ï ¬ t the speciï ¬ c selling context. This measure was assessed by the sales manager and exhibited strong reliability (ÃŽ ± = 0.90). In this setting, sales managers have frequent contact with their salespeople. By meeting with sales representatives, conducting customer follow-up visits, and participating in ride-alongs, we argue that the sales manager can observe the behavior of the salesperson, in this circumstance, adaptive selling tendencies. Experience Experience was a composite measure consisting of three separate measures of sales experience. Sales representatives were questioned about the length of time they had worked in their territory, for their company, and in a sales ï ¬ eld. These scores were each z-scored and then averaged to form an overall experience index. Salesperson Performance We operationalized salesperson performance as the outcomebased measure of percentage of quota. Percentage of quota achieved is deï ¬ ned as the total sales brought to a close by a salesperson relative to the sales organization’s sales targets for that individual. Percent of quota, or total sales divided by expected sales target, is a strong measure of sales representative performance because it controls for some potential contaminating factors such as territory size  (Churchill et al. 1985). Sales representatives’ quotas are annually set by a consulting company, in conjunction with corporate sales management, and are based on market information and company records. Quotas are discussed with sales representatives to ensure that the representatives understand the methods used to set their annual quotas. Analytical Strategy We analyzed our data using a covariance-based structural equation modeling package, AMOS 5.0 (Arbuckle 1997). In evaluating this model, we followed the procedures recommended by Anderson and Gerbing (1988). First, we conducted a conï ¬ rmatory factor analysis (CFA) to examine the adequacy of the measurement component of the proposed model and evaluate discriminant validity. After ensuring an appropriate ï ¬ t, we then derived the full structural model from our hypotheses. To gauge model ï ¬ t, we report the comparative ï ¬ t index (CFI) (Bentler 1990) and the standardized root mean square residual (SRMR) (Hu and Bentler 1999). The CFI has been identiï ¬ ed as a strong approximation of the population value for a single model, with values ≠¥ 0.90 considered indicative of good ï ¬ t. SRMR is a measure of the standardized difference between the observed and unobserved covariance and predicted covariance, with values ≠¤ 0.08 considered a â€Å"relatively good ï ¬ t for the model,† and values ≠¤ 0.10 considered â€Å"fair† (Hu and Bentler 1999). Based on an exploratory and follow-up CFA, we determined that all items loaded signiï ¬ cantly on their respective factors and no cross-loadings were present. Each indicator exhibited a highly signiï ¬ cant estimate (p 0.001), which suggests high convergent validity (Gerbing and Anderson 1988). Also, discriminant validity was assessed according to the Fornell and Larcker (1981) suggested approach. By examining the amount of variance extracted for each of the latent constructs and comparing this to the squared correlations among the constructs, we found that the shared variance among any two constructs was always less than the average variance explained by the construct, which suggests that discriminant validity has been achieved. Finally, because four of the variables were collected from the same source,  we conducted checks for common method variance, which could inï ¬â€šate any observed correlations between the dependent and independent variables. As suggested by Grifï ¬ th and Lusch (2007), we used a CFA approach to assess Harman’s one-factor test. To do this, one would create a single latent factor for all same-source indicators as an alternative explanation to our results. Based on our analysis, our measurement model ï ¬ t yielded a χ2 of 295.61 (88), p 0.01; CFI = 0.93; SRMR = 0.04. By ï ¬ tting the same-source factor model, our ï ¬ t was signiï ¬ cantly worse with a χ2 of 789.53 (101); p 0.01; CFI = 0.77; SRMR = 0.08. Second, we employed the partial correlation procedure of including a marker variable (i.e., a variable not theoretically related to at least one other variable in the study). By using a measure of sales ethics as the marker variable, we found no signiï ¬ cant relationships to other variables in the model. These analyses indicate that our structural equation analysis is not as susceptible to an inherent common method bias in the responses to the survey. Table 1 provides descriptive statistics and pairwise correlations for this study. As mentioned, model ï ¬ t for the measurement model was good (χ2 = 295.61 (88), p 0.01; CFI = 0.93; SRMR = 0.04). Next, we ï ¬ t a linear effects model that amounts to the hypothesized model depicted in Figure 1 minus the two interactions (i.e., H4 and H5). This model was ï ¬ t in order to test the linear relationships. This model also serves as a baseline model for tests of the interactions. Notably, the linear relationships between experience and both adaptive selling and effort, although not hypothesized, were included in this model so as to serve as a baseline for the hypothesized model. To test the interaction effects, CRM usage and experience were both mean-centered (by virtue of using z-scores) so as to reduce effects of multicollinearity. We then calculated a multiplicative interactive term between the two variables and ï ¬ t a second model that included this product as an antecedent of both effort and adaptive selling. Because the linear effects model is nested in the hypothesized model, a signiï ¬ cant Δχ2 between them indicates that one or both of the interactions are signiï ¬ cant (Cortina, Chen, and Dunlap 2001). To note, we speciï ¬ ed the relationship between the observed scores and their respective latent variables by ï ¬ xing the measurement error terms for each co nstruct at (1 – rxx) times the variance of each scale score. Following procedures advanced by Mathieu, Tannenbaum, and Salas (1992) and supported  by Cortina,  Chen, and Dunlap (2001), the reliability of the interaction term was estimated using the formula presented by Bohrnstedt and Marwell (1978). RESULTS We derived the full structural model from our hypotheses. Structural model ï ¬ t was within acceptable limits (χ2 = 240.21 (95), p 0.01; CFI = 0.95; SRMR = 0.04) (see Table 2). Although the χ2-statistic is signiï ¬ cant, it is not always the best indication of model ï ¬ t (e.g., Bagozzi and Yi 1988), because it has the drawback of being sensitive to sample size and the number of parameters in the model. Notably, our initial ï ¬ ndings show that SFA usage is negatively related to effort (H1: ÃŽ ² = –0.123, p 0.05) and that CRM usage does not have a negative relationship with effort as originally hypothesized (H2: ÃŽ ² = 0.091). As expected, the linear effect of CRM usage to adaptive selling was positive and signiï ¬ cant (H3: ÃŽ ² = 0.122, p 0.05). Finally, although not hypothesized, the linear effect of experience to effort (ÃŽ ² = 0.166, p 0.01) and adaptive selling (ÃŽ ² = 0.106, p 0.05) were both signiï ¬ cant. Next, we tested the hypothesized model. By adding the interaction terms, we found that the model demonstrated an excellent ï ¬ t (χ2 = 233.53 (93), p 0.01; CFI = 0.95; SRMR = 0.04) and was a signiï ¬ cant improvement over the linear effects model (Δχ2 (2) = 6.68, p 0.05). The moderating effect of experience on CRM usage to effort was not present (H5: ÃŽ ² = 0.083); however, the moderating inï ¬â€šuence of experience on the relationship between CRM and adaptive selling was evident (H4: ÃŽ ² = 0.112, p 0.05). The ï ¬ nal portion of our model examined both adaptive selling and effort as predictors of salesperson performance. We found that both effort (H6: ÃŽ ² = 0.115, p 0.05) and adaptive selling (H7: ÃŽ ² = 0.086, p 0.05) had signiï ¬ cant relationships with performance. As a post hoc analysis, we included experience as an additional predictor of performance and found that it exhibited a signiï ¬ cant relationship (ÃŽ ² = 0.107, p 0.05), while not changing the levels of signiï ¬ cance of the other two variables. The proportions of variance of the endogenous variables accounted for were as follows: R ²Effort = 0.047; R ²Adaptive selling = 0.034; and R ²Performance = 0.031. To interpret the nature of the interaction, we plotted it using standard practices (Aiken and West 1991). Speciï ¬ cally, using the information from the moderated regression analysis, we plotted the relationship between  CRM usage that correspond to the average, low (one SD below the mean) and high (one SD above the mean) values of the experience moderator (see Figure 2). Corresponding to our expectations, we ï ¬ nd that CRM usage has a positive linear effect on adaptive selling and that increased levels of experience enhance this relationship as demonstrated by the steeper slope (more positive) for high-experience salespeople.